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The Blueprint
M1: Mission + Meaning
Welcome to M1: Getting Clear on Your Mission, Vision & Values
The Blueprint Creative Visualization
Defining Your WHY - Part 1 (1:11)
Simon Sinek: How Great Leaders Inspire Action (18:34)
Defining Your WHY - Part 2 (6:49)
Defining Your Core Values (17:31)
Your Personal Declaration (10:56)
Just a Reminder...
M2: Mindset + Motivation
Welcome to M2: Tapping into The Evolving Entrepreneurial Mindset
Dale Partridge: How to Value People Over Profits (15:30)
You as the Business Operator (8:18)
Entrepreneurial Hierarchy of Needs (4:19)
Value Based Mindset (7:48)
Responsibility & Action (5:31)
The 80/20 Rule (5:24)
Just a Reminder...
M3: Models + Monetization
Welcome to M3: Discovering Your Who, What & How
Empathizing Your Client's Journey (24:55)
Creating Your Ideal Client Profile (5:04)
Discovering Your Core Offer (3:27)
Competitor Analysis (10:14)
Further Positioning Your Offer (3:38)
Core Concepts of a Profitable Biz Model (12:21)
Mapping Out Your Biz Model Canvas (4:00)
Testing & Optimizing (6:46)
The Perpetual Build (2:14)
Just a Reminder...
M4: Methods + Mediums
Welcome to M4: Leveraging The Connection With Your Target Audience
Choosing a Rockstar Biz Name (8:56)
Choosing & Purchasing Your Domain Name (6:03)
Finding Your Brand's Personality (6:32)
Designing for Your Brand's Personality (4:09)
Creating Your Brand Mood Board (6:37)
Designing Your Logo (7:09)
Introduction to Branding Systems (2:55)
Choosing Your Website Platform (9:16)
Choosing Your E-Commerce Platform (8:35)
Web Design Fundamentals (17:35)
User Friendliness & UX (5:40)
Outsourcing - Making It Work (11:28)
Outsourcing Platforms and Hiring Process (9:24)
Just a Reminder...
M5: Marketing I
Welcome to M5: Building Your Customer's Experience and Sales Journey
Community Building (8:59)
Basics of List Building - Part 1 (5:10)
The Nurturing Sales Journey (9:49)
The Acquisition Funnel (6:26)
The Activation Funnel (2:43)
The Monetization Funnel (3:26)
Basics of List Building - Part 2 (6:43)
Copywriting vs. Content Writing (2:54)
Just a Reminder...
M6: Marketing II
Welcome to M6: Maximize the Marketing Triad to Boost Your Engagement and Sales
What Works? (6:27)
The Marketing Triad (6:37)
Content Marketing (3:33)
Social Media Marketing (10:33)
Email Marketing (7:49)
Bringing Your Marketing Triad Together (3:08)
Just a Reminder...
M7: Measure + Modify
Welcome to M7: Testing and Optimizing Your Models, Methods and Marketing
Operational Performance + Efficiency (10:04)
Financial Performance (6:37)
Sales & Marketing KPIs (7:47)
Customer Satisfaction (6:30)
Personal Fulfillment (4:19)
Choosing the Right KPIs for Your Biz (5:25)
Just a Reminder...
M8: Maximize
Welcome to M8: Scaling Your Business Performance For Maximum Value and Return
JVs & Partnerships (11:26)
Publicity & Public Relations (11:09)
Integrating Social Good (7:23)
Mass Media (4:08)
Your 90 Day Gameplan (8:41)
Congratulations!
Welcome to M8: Scaling Your Business Performance For Maximum Value and Return
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